Benefits of E-Commerce
How an Online Store is Beneficial to Your Website
In 2020 eCommerce grew a staggering 34%. So if you're a retail store or just selling knick-knacks from a thrift shop, now is the right time to embrace having an online store featured on your website. Here are 5 reasons we at Paula Nichols Design believe you should consider adopting an online store if you've been hesitant before.
Your products are available 7 days a week, 365 days a year
Store hours limit the potential of sales. You could be capturing purchases throughout the day, which in turn limits your potential.
Taking Control of the Customer Experience
If you’re using a provider for your online sales, you are missing on potentially deepening the customer experience while also creating a better brand. In addition, affiliate and partner sites force you to conform to their platform and stores, potentially limiting your product’s exposure.
Taking Control of the Customer Experience
If you’re using a provider for your online sales, you are missing on potentially deepening the customer experience while also creating a better brand. In addition, affiliate and partner sites force you to conform to their platform and stores, potentially limiting your product’s exposure.
Collecting Customer Data for Targeted Communication
Buying directly from your site opens the door to customers requesting a subscription to your mailing lists that might feature deals or new products. As well, no intermediaries of providers if something goes wrong with the order or delivery process. A direct line of contact through your store deepens brand recognition and improves the overall customer experience.
You Fully Control the Look of Your eCommerce Store
Add the photos you want, alter the layout, navigation, color scheme, theme. The list of possibilities is endless for your store. A unique look is brand strengthening. Beyond all else, you’ll no longer have to worry about competitors’ products appearing next to yours like you would on an affiliate marketplace. But, of course, this also goes hand in hand with avoiding a price war.
Need help adding e-commerce to your company’s website? We’re here for you.
Please feel free to call me @661-753-3613, or email me @paula@paulanichols.com
